A Woman Who Gives Back and Stays True to Her Roots

I was born in Ethiopia, and at the age of 3, I immigrated to Europe with my parents. I grew up with a deep love for my heritage, but also a strong sense of responsibility to give back—both of which are important parts of who I am today. I want to give back in a way that allows me to stay true to those roots: through knowledge! The knowledge that I gained from life and business experience is something that can change lives! It’s not just about helping myself or even just helping the African community… It’s about giving back to everyone!

I don’t want to live in a world full of Losers. We need (many) winners too! We need to help each other succeed in life. I have the power to make a change, and you do too. Together, we can achieve anything!

Who Is Kanessa Muluneh?

I’m a woman who is driven to succeed and make an impact. I have a fresh perspective on life, and I’m taking the business sphere by storm with my ideas, products, and services that are focusing the spotlight on me.

As a goal-getting entrepreneur, I’m all about quality. I’m very picky and have high standards when it comes to delivering quality in everything I do. I’m very strict with myself and also with the people around me to deliver a certain quality.
I don’t want you thinking that I’m just another girl trying to sell something because my name is on it but rather that you feel like you can trust me because of my quality of work.

My high standard goes beyond just making sure that things look good and make people feel good, but also that they work well for the consumers as well as are safe for them to use. That way they will continue wanting more from me because they know they can trust me when it comes to what I put out there for them to use!


Juggling motherhood with my business?

I have to tell you—it's not all rainbows and butterflies. I know how hard it is, and sometimes I don't manage to balance. I go crazy sometimes. And, there are days when I feel down and don't come out of bed. But hey—what's life without challenges? The most important part is to keep going! Some days are just not booked with as much success as other days, but that doesn't mean there isn't any success at all. On the other hand, being successful doesn't mean that everything will be perfect all the time—it means that you learn from mistakes and try again until you get it right!


What Drives Me?

Well…I'm a mom of two adorable kids (my handsome young man Memphis and the princess of the home Malyché), and I'm married to a handsome and supportive husband (Remco Coerman). They're the most important thing in this world, and they're the source of my strength to push through challenges and deliver success in unlikely circumstances.


My Achievements

I’m not content to sit around and wait for my next opportunity.
That’s why I’m always looking for new ways to learn, grow, and expand.

So my newest venture? Non-Fungible Tokens (NFTs), Crypto, and Metaverse.
Yep, The world of these emerging technologies is not for the faint of heart.
It’s like jumping into an ocean you don’t know anything about.
But I am not afraid to get my hair wet ;-).

I embarked on the world of NFTs to level up my businesses. I designed an educational platform called Dire Lej—dedicated to teaching Ethiopian, Eritrean and African people about Web3! I want to give back to my homeland by putting NFTs, crypto, and the metaverse to good use. I want to bring positive change by providing education and economic opportunities for my community, and I know that this new wave of technology and innovation sweeping through the world can help make that happen.

I love what I do because it makes me feel like I’m doing something that makes a difference—and at the end of the day, isn’t that what it’s all about?

Media Post

blogimage1 Media
By Kanessa Muluneh March 9, 2023
Radio Interview With Virtuzone - Dubai

My first radio interview in UAE with one of the biggest radio channels in Dubai, Dubai Eye. Listen t…

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blogimage2 Media
By Kanessa Muluneh February 5, 2023
Interview - My New Life(style) in Dubai

My Dubai Rent takes you inside a reader's home to have a look at what they pay in rent, see who they…

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By Kanessa Muluneh January 4, 2023
My First Amharic TV Interview In Ethiopia


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By Kanessa Muluneh October 9, 2022
‘Ik ben nog steeds dezelfde krachtige vrouw, maar dan in een ander jasje’

Kanessa Muluneh is getrouwd met Remco. Ze hebben twee kinderen: zoon Memphis en dochter Malyché. …

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blogimage5 Media
By Kanessa Muluneh January 6, 2022
Kanessa Launches World’s First-Ever NFT Tokens As A Clothing Brand

The plus-size (sports) clothing line designs fashion activewear for plus-size women and has created NFT tokens to provide buyers with a rich digital wardrobe. …

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By Kanessa Muluneh June 4, 2021
Kanessa Muluneh, oprichter van The Amsterdam Cats, reset zichzelf in het Oosterpark

Kanessa Muluneh is oprichter van The Amsterdam Cats, dat aan de wieg stond van de Queens Football League.…

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