A Woman Who Gives Back and Stays True to Her Roots

I was born in Ethiopia, and at the age of 3, I immigrated to Europe with my parents. I grew up with a deep love for my heritage, but also a strong sense of responsibility to give back—both of which are important parts of who I am today. I want to give back in a way that allows me to stay true to those roots: through knowledge! The knowledge that I gained from life and business experience is something that can change lives! It’s not just about helping myself or even just helping the African community… It’s about giving back to everyone!

I don’t want to live in a world full of Losers. We need (many) winners too! We need to help each other succeed in life. I have the power to make a change, and you do too. Together, we can achieve anything!

Juggling motherhood with my business?

I have to tell you—it's not all rainbows and butterflies. I know how hard it is, and sometimes I don't manage to balance. I go crazy sometimes. And, there are days when I feel down and don't come out of bed. But hey—what's life without challenges? The most important part is to keep going! Some days are just not booked with as much success as other days, but that doesn't mean there isn't any success at all. On the other hand, being successful doesn't mean that everything will be perfect all the time—it means that you learn from mistakes and try again until you get it right!

My Achievements

I’m not content to sit around and wait for my next opportunity.
That’s why I’m always looking for new ways to learn, grow, and expand.

So my newest venture? Non-Fungible Tokens (NFTs), Crypto, and Metaverse.
Yep, The world of these emerging technologies is not for the faint of heart.
It’s like jumping into an ocean you don’t know anything about.
But I am not afraid to get my hair wet ;-).

I embarked on the world of NFTs to level up my businesses. I designed an educational platform called Dire Lej—dedicated to teaching Ethiopian, Eritrean and African people about Web3! I want to give back to my homeland by putting NFTs, crypto, and the metaverse to good use. I want to bring positive change by providing education and economic opportunities for my community, and I know that this new wave of technology and innovation sweeping through the world can help make that happen.

I love what I do because it makes me feel like I’m doing something that makes a difference—and at the end of the day, isn’t that what it’s all about?